Le projet

Our project embraces an authentic approach. Meeting the artisans ensures dignified working conditions. It also allows us to delve into the secrets of their techniques and history, so we can convey the values that are dear to us. This journey creates a warm connection with our artisans, as at Pari Banou, conviviality is our guiding principle. We are committed to maintaining fair prices that honor the invaluable work of our partners. Driven by environmental concerns, we prioritize 100% natural products and plant-based dyes, preserving both our artisans and the planet. Finally, our vintage collection brings together treasures, some over a century old, others discovered within families eager to give them a second life.

Algerian craftsmanship, despite its modest renown, remains an undeniable source of wealth in its abundant diversity. Unfortunately, what once constituted a precious cultural heritage in this country is now threatened with extinction. The artisanal methods that once flourished in Algeria now survive only in memories, victims of the lack of tourism and foreign competition. Master artisans struggle to pass on their knowledge to new generations, leading to the gradual abandonment of this cultural treasure in their expert hands. It was during a family road trip across Algeria that the idea to create our shop, in close collaboration with these artisans, was born.